The world we live in is continually changing, and one of the basic drivers is digital transformation. At its core, digital transformation is about using the latest technology to do what you already do – only better. The global economy is undergoing a digital transformation as well, and it’s happening at breakneck speed.
But, what exactly is the “digital economy”? Well, it′s the economic activity that results from billions of everyday online connections between people, businesses, devices, data, and processes. The digital economy is taking shape and changing conventional notions about how businesses and consumers interact, and how consumers obtain goods, services, and information.
It has become the main issue in boardrooms across all industries around the world. It has altered the way brands are built, and disrupted age old industries, while giving rise to completely new ones. Did you know that Apple is the 1st TRILLION dollar company?
Nowadays, everyone carries a smart phone, and that phone is used dozens of times each day. Not only to make calls, but to search for things online: goods, products, and services…
- Does your home have termites or wasps? You go to Google.com on your smart phone and search for “pest control”.
- Have a broken pipe or clogged drain? Same thing…search on Google for “plumber”.
- Not happy with your Accountant? You search for “accountant” or “CPA” on your phone, laptop, PC, or tablet.
When we do those online searches, the question we’re really asking is “Who is near me that can help me solve my problem?”. So, if your business isn’t showing up on the very first page of Google search results, that means your competitors are! And that means they’re getting the phone calls, the emails, and the foot traffic from local consumers, not you.
So let’s fix this problem! Makara Marketing uses a wide array of digital marketing solutions to help you show up at the top of online local searches…exactly where your business needs to be. We are the shift that is happening in the market, with teams across the USA to help local businesses produce an impact in their local communities. And don’t forget…we are the Digital Marketing Price Disruptor Guys!