Simply put, a chatbot is a complex computer program that automates certain tasks on your website by chatting with your website’s visitors through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. These features help your site’s visitors to have a more “personal” experience because they feel like they’re getting individual attention. They also help to keep visitors on your site for a longer period of time.
More and more, businesses of all sizes are incorporating chatbots into their websites. A well-thought out and properly developed chatbot agent is capable of doing just about anything your site could need. They are designed to engage your site visitors, and to either “funnel” them towards making some type of decision, or helping them with information they may be looking for.
A chatbot agent can handle all of your commonly asked support questions, as well as questions that aren’t so common. They are, literally, support staff that is available 24x7x365, and they never take a break or go on vacation! They can take orders, or set appointments. They can collect email addresses. They can give your visitors free digital gifts…like ebooks, catalogs, and coupons. They can provide information about the services or products you offer. A chatbot will leave a lasting impression on your site’s visitors!
Chatbots boost engagement with your brand, because they offer visitors a convenient way to get information (compared to users having to install an app on their phone). They offer a conversational element that helps in building the relationship. Companies like Sephora have developed their own Chatbot for driving more engagement with their brand. Sephora has done a great job of designing their chatbot agent to be a “Personal Cosmetics Shopping Assistant”. It understands what the customer needs, and then provides relevant information and guides them toward a choice of products to purchase. It also uses a short quiz to help understand the customer better, and to create an experience for them that is personal, authentic, and automated all at the same time.
Chatbots can easily gather, monitor and track consumer data, enabling you to build smarter marketing strategies. Are customers really “bothered” by chatting with a bot agent as opposed to a person? Not really…as long as they get a quick, correct, and authentic response or service. A chatbot that is designed specifically for your business will result in much higher customer satisfaction!
Chatbots are evolving over time. And our chat agents are the most advanced bots available. They are capable of performing just about any task you need, and when paired with our life-like 3D avatars, no other chat service can compare. They will help smaller businesses overcome the workload of customer support, or they can be your company’s tireless online salesperson.
In a recent joint study, Salesforce found that 69% of consumers prefer chatbots for quick communication with a brand. And, according to research by Oracle, 80% of brands are planning to use chatbots by 2020, and a study by Ubisend claims that 35% of consumers want to see more companies using chatbots.
But let’s not get carried away here! Chatbots are a fantastic and economical tool for your business, and they can help you in tons of different ways. But they have limitations, and they can’t do everything. The things they can do, however, may help you run your business more efficiently and effectively in ways you may not have thought of.
Available 24/7, you save money by not having to pay for round the clock support. They are always ready to answer customer questions or perform other necessary online tasks. With myriad possible integrations, your customers won’t have to wait in line because your website’s chatbot is always available to them. According to the Business Insider Intelligence research, using chatbots for online customer service can reduce, by up to 30%, your costs for communicating with your customers.
When programmed correctly, your chatbot actually provides a perceived personal interaction with your customers. The fact is that many employees are not attentive enough to each individual client, whether from general work load, fatigue, lack of important information and knowledge, or regretably, irresponsibility. Chatbots don’t have those issues. They actually attract customers/clients in a very personalized way. They can be used to generate a complete portrait of each customer, explore his/her habits and needs, and form more personalized experiences to improve the quality of your customer service. When customers have a positive interaction with your company, they’re more likely to be repeat customers. No matter how great your products or services are, your clients primarily care about how well you treat them.
Aside from the customer-facing integrations, chatbots can be used internally as well. They can be set up on your company’s intranet website to…
Makara Marketing can design the perfect chatbot for almost anything you want to accomplish. We leverage futuristic Artificial Intelligence technology to help increase your sales/leads, as well as the length of time visitors stay on your site.
We combine next-generation “Smart Chat” automation and life-like 3D animation to:
With our software, we are able to use Interactive 3D Avatars (or your own green-screen video) and Smart Chat to help you close sales and leads, handle customer objections, take online orders, book appointments, and handle Customer Support duties…Automatically!
Another great benefit to our chatbots is that all of the information each visitor enters into the chat conversation is available to you! You can use this information to make your chatbot more intelligent as time goes on, by determining which solutions/paths your customers are getting the most satisfaction or benefit from. After you analyze the data, we can modify or enhance your chat agent to do even more!