Website Speed Optimization

, Website Speed Optimization
Slow-loading websites are hurting local business sales! And Google's new "Speed Update" pushes all of the slow-loading websites farther down in the search results rankings

*Note…The tools we use for our Site Speed Optimization service are designed specifically for WordPress websites.  Consequently, we cannot optimize your site if it’s not a WordPress site.  Please contact us before purchasing.

Even a “fast turtle” finishes last

Google now includes how quickly (or slowly) your website loads in their search results algorithm.  Their main “concern” is site speed on the mobile platforms, but the metrics apply to all sites on all platforms (ie. at home on your laptop).  Google uses benchmark speeds to determine if your site loads quickly enough.  So, if your site loads even a fraction of a second slower than Google (and web surfers) want it to, you get pushed farther back in the search results.  And the farther off those benchmark loading times your website is, the farther down the search results you slide, no matter how stellar your site’s content is.  Consequently, a slow website is going to cost you sales, leads, customers, and ultimately, MONEY!

, Website Speed Optimization

Lightning-fast page load speed increases your visitor’s engagement and retention, and ultimately boosts your sales.  Instantaneous website response leads to higher conversion rates, and every 1 second delay in page load times decreases customer satisfaction by 16%, page views by 11%, and conversion rates by 7% according to a recent Aberdeen Group research.

Site performance optimization is the main success factor for modern businesses online.  After all, unimpressive website performance kills your business’ bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – like going to your competitor(s)!

How important is website speed?

Site speed reflects how quickly a website responds to your visitor’s web requests.  Speeding up your website is very, very important — not just to you (the site owner), but also to all of your site visitors.  Faster sites mean happier visitors, and studies and surveys show that when a site responds slowly, visitors spend less time there.

So how does website performance affect sales for an average online business?  Actually, the answer is…DRAMATICALLY! 

Forrester Consulting firm recently studied the state of consumer online shopping expectations and evaluated how underperforming websites kill a business’ bottom line whereas high-level website performance rapidly boosts sales.

Research finds that 88% of internet users choose online retailers delivering a high-performance and user-friendly website experience, and almost 50% abandon websites that fail to load within 3 seconds.  Just think about the impact that can have on your sales or client acquisition efforts!

Additionally, 79% of dissatisfied visitors don’t revisit slow-performing websites.  Also, 46% of dissatisfied visitors develop a lasting negative impression, and 44% share their shopping experiences with the rest of the world in the form of NEGATIVE online reviews.  The implications go beyond the online world, as 87% of customers shop in online stores as well as brick-and-mortar retail stores.

We have the solution to your “turtle” website problem

Our Site Speed Optimization Service uses a proprietary tool that measures the loading speed of your website pages using multiple speed tests (including Google’s).  Our tool compares those speed results against Google’s benchmark times, and lets you know if your website is good to go, or if it’s in need of some optimizations and tweaks.  

With the information we gather, we create an in-depth report specifically for your business.  This report shows the good, the bad, and the ugly regarding your website’s performance values, so we know exactly what needs to be addressed.

The report also includes very valuable information regarding your social media activity and performance.  We include that data because local businesses are oftentimes too busy to build up their social media profiles.  But social media is extremely effective in helping to build your brand and your business, connecting with your customers/clients, and also in driving targeted traffic and leads to your website.  The information we show you helps you to see how your social media efforts are performing.

After we evaluate your site, we will take the steps necessary to get your site humming along smoothly.  In addition to the core essentials, this may include things like a full cache setup, a more in-depth cache strategy, or a CDN (Content Delivery Network) installation if necessary.  

*Note…The tools we use for our Site Speed Optimization service are designed specifically for WordPress websites.  Consequently, we cannot optimize your site if it’s not a WordPress site.  Please contact us before purchasing.

, Website Speed Optimization
, Website Speed Optimization

*Note…The tools we use for our Site Speed Optimization service are designed specifically for WordPress websites.  Consequently, we cannot optimize your site if it’s not a WordPress site.  Please contact us before purchasing.

Click the images below to view different sections of the Site Speed Optimization Report